Remarketing to Customers with Paid-Off Lists

At our 2011 Open House, our dealers expressed interest in periodically receiving a list of customers who pay off their buildings. We’re excited to announce that — this week — our dealers will receive the first Paid-Off Customer Lists to their e-mail or fax machines!

We think these monthly Paid-Off Customer Lists will be valuable for our dealers. They include contact information for the customer, as well as details about the building they now own. Dealers can contact customers to see if they need another portable building or if they know someone who does. We’ve been learning that Rent-to-Own customers are powerful sources for referral customers, and this is why we work so hard to take good care of your customers — so your company’s good reputation is protected.

The potential for remarketing to these customers is huge. Customers tell us all the time, “I love my building. When this is paid for, I want to get another one.” The list we send you gives your salespeople the opportunity to call the customer personally or send them a mailer. The possibilities for how to remarket to that customer are endless, and we’re excited about how these lists can increase your sales!

How can you use the Paid-Off Customer List? What are some creative ways to remarket to past customers?

Scott’s Thoughts: The Best

This week, a promise from Scott and BLI Rentals:

What can BLI do to be the best Rent-to-Own provider? How can you strive to be the best manufacturer/retailer?

Scott’s Thoughts: Referrals from the Rent-to-Own Customer

How can a rent-to-own customer become closer to you than a cash customer? How might this relationship affect your business?

Scott’s Thoughts: Helping the Rent-to-Own Customer

How can Rent-to-Own help your customers gain financial stability?

New Security Deposit Structure

As our Dealers now know, we have recently updated our security deposit structure.

Our goal at BLI is to help customers obtain ownership of a backyard storage building and help Dealers sell more buildings. This is why we re-evaluated our security deposit structure and decided to update it. We are excited about this enhancement! Even better: Our Dealers who use AppXpress will have no trouble with this update, as it’s built into the web application.

So far, our Dealers think this update will help sell more buildings. They think customers will like being able to get a building while paying less upfront.

It is our pleasure to be able to enhance our Rent-to-Own program to serve our Dealers and their customers better.

How else can we serve you? In what ways will our new security deposit structure help you sell more buildings? We appreciate your feedback!

8 tips for more successful goal setting

[Here is the unabridged version of my article from the August 2011 BLI newsletter.]

We have all heard the one-liner, “If you aim at nothing, you will hit it every time.” I’d like to share some of thoughts on goal setting with you. Let’s make this applicable to our personal life as well as our professional life.

Goal setting may be defined as planning for success and achievement. Let’s take it seriously, because it can be the difference between success and failure.

1) Make the goal your own. This needs to be your ambition, not someone else’s expectation. Your personal happiness and fulfillment is what is important. Make sure you are the beneficiary. Define what you want and go for it.

2) Write your goals down, and make them specific and thorough. This will help keep you on track.

3) Have a long-range goal and have it broken into a number of short-term goals. Celebrate the success along the way. Success breeds success.

4) Make the goal achievable but “stretchy.” If goals are too easily achieved, a person may get bored and abandon it. On the other hand, if the goal is beyond achievement, one may become frustrated and abandon it.

5) Prioritize. List goals in order of importance. May I caution you to make this list genuine — not what is seemingly important or fun. Don’t procrastinate or misrepresent the priorities. If you control this facet of your plan, your success will happen quicker.

6) Share your goal with a trusted friend. This will give you accountability — as he/she will check on you. This friend will also encourage you and give ideas to help achieve your goal.

7) Plan and plan well. This is the map of your journey to success. Research your plan. Look for “bumps in the road” and plan accordingly. If the completion date needs to be changed, change it — but stay focused.

8) Be patient. Patience gives rise to consistency and is a key factor in overcoming obstacles to victory. Impatience leads to anger, distractions and failure. Goal achievement requires patience mixed with enthusiasm that will continue after the initial hype.

When you achieve your goal, congratulate yourself. This is a noteworthy achievement. Share the news with your friend and/or support group. Acknowledge their contribution great or small. If you have attached a reward — be sure to treat yourself.

Go for it!

Scott’s Thoughts: Knowing the Rent-to-Own Customer

How can you lose sales by not knowing your customer?