2011: A Look Ahead

You already read my review of what happened in 2010. Here is just some of what we at BLI are looking forward to in 2011.

We will launch our online contract-submission process. We are hard at work at this (along with our web developers and software company), preparing to enter the testing stages. We hope to introduce it to you within the next two months. For you, it will look like the Dealer’s Area got a facelift and great new features — and there will be a shorter turnaround on funding to you.

We will make more progress on marketing pre-leased barns online to generate leads for you. We hope to build another page on our website where customers can view photos and information about pre-leased barns on your lot. It will feature a system that sends customers’ information to you so you can contact them.

We will introduce weekly videos from Scott. Many of you enjoy hearing from Scott, and you’ll be able to see weekly videos from him as he shares advice on sales, leadership, business, personal growth and more.

We will increase the number of due date options for customers. We’ll have details for you soon.

We will begin sharing feedback from customer surveys. In the Dealer Survey in July 2010, most of you said you’d like to hear what customers have to say about you, so we will develop a way to get that to you.

We will continue to expand into new states. At this time, we are looking into Louisiana, Tennessee and Mississippi.

We will continue spending time with you. As I said last week, Terry alone covered more than 25,000 miles to visit you. We will continue these efforts, and we are also preparing to offer training via the Web.

We will invite you to our house. In May, we will be a host site for viewing the Chick-fil-A Leadercast. You will be invited to join us for a BLI Open House, sessions with Scott and other members of our team, dinner (on us!), the Leadercast, and more. We’re working on the details, so stay tuned for those and tentatively mark your calendars for May 5 and 6.

After an eventful 2010, and with exciting things close on the horizon in 2011, we are optimistic about the new year. We hope you are as excited to be a part of it and as eager to see what else is in store as we are.

Many blessings to you, your families and your organizations in 2011!